BACKGROUND
Oktoberfest was started in 2015 by UMass students with the goal of giving students an off campus place to have fun and celebrate safely. The event was created in response to the negative publicity UMass received from Blarney Blowout 2015. Since 2015 the event has been hosted annually with one year off in 2020 due to COVID-19. The event is hosted annually at the Club and Pavilion (formerly known at the Young Men’s Club) and on Saturday October 25, 2025 we are back for Year 10 at 138 East St. Hadley, MA!
FAQ
When is Oktoberfest 2025?
Saturday October 25, 2025 from 12 – 5 PM
Where is Oktoberfest 2024?
The Club and Pavilion (formerly known as the Young Men’s Club) at 138 East St. Hadley, MA
How old do I have to be to attend?
21+
How should I get to Oktoberfest?
Drinking and driving do not mix and therefore there is NO parking allowed onsite or the surrounding streets. Please plan to arrive via Uber, Lyft, PVTA, Taxi, other form of sober drop-off or on our Shuttles!
Where / When are the Shuttles?
Shuttles to Oktoberfest run from The Spoke Amherst at 35 E Pleasant St. Amherst, MA) from 11:30 AM – 2:00 PM and back from 3:30 PM – 6:00 PM. Shuttle schedule subject to change based on demand
What time should I arrive?
If you’re taking the shuttles, we recommend arriving to the Spoke by 11:45 AM, peak shuttle wait times are 12:15 – 2:00 PM. If you’re going straight to the venue, we recommend arriving by 12:30 PM, peak entrance wait times are from 12:45 – 2:30 PM and doors close at 3:00 PM
What should I bring?
21+ Government Issued Photo ID
Most vendors are Cash Only and while there is an ATM onsite, we recommend you plan ahead by bringing some cash to beat the line at the ATM
Is there anything I cannot bring?
Strictly prohibited items are Backpacks, Cameras, Drones, Glass in Any Form, Medium bags, Large bags, Outside Food and Beverage, Pets, and Weapons of any kind: please do NOT bring any of these items! If there’s something not listed that you think may be questionable – we ask that you please play it safe and leave it at home
Can I bring a small bag?
Small bags such as clutches, fanny packs, and purses are allowed as long as they are smaller than 12″ x 12″
Are tickets still on sale?
Tickets are on sale at oktoberfestma.com/tickets
Tickets may also be sold at the door based on availability
Beware of scammers! Do not buy resale tickets from strangers
How can my brand or company represent at Oktoberfest?
Vendors should contact us here: oktoberfestma.com/contact
When is music scheduled?
All day, 12:00 – 5:00 PM! We have a diverse lineup of artists performing, set times will be posted as the event approaches at oktoberfestma.com/artists
Who is headlining Oktoberfest 2025?
TBA!
I can no longer attend, can a friend use my ticket?
Yes! They’ll just need your QR Code. The name on your ticket does not need to match your ID
Do you have a question that isn’t listed?
Ask us anytime via email (info@oktoberfestma.com) or here: oktoberfestma.com/contact
TRAVEL
Drinking and driving don’t mix, and therefore these is a no tolerance policy for driving to and from Oktoberfest MA. There will be a strictly enforced parking ban at Oktoberfest Amherst. Attendees are encouraged to arrive via Uber, Lyft, PVTA, Taxi, via our shuttle service, or other form of sober drop off! For more info on the shuttles, please read the FAQ above.
AMHERST VENUE
Oktoberfest Amherst will take place 10 minutes from UMass Amherst in Hadley at The Club, the address is 138 East St. Hadley, MA. The event will feature have a full concert production with live bands and DJ’s along with multiple food and beverage stations, beer and seltzers, lawn games, a VIP experience, additional vendors, and more.
ADDITIONAL CITIES TBA
Find out first by following us on social media @oktoberfestma
Get involved
We’d love for you to get involved with Oktoberfest Massachusetts! We’re constantly accepting applications for Ambassadors, Artists, Bands, DJ’s, Interns, Photographers, Stage Hands, Sales Representatives, Vendors, Videographers, and more! Fill out the form and we’ll be in touch shortly: oktoberfestma.com/contact
HISTORY
Oktoberfest Massachusetts is a beer and music festival producer with our flagship event Oktoberfest Amherst being in Hadley, MA.
The brand started in Amherst, MA where the majority of the local population are college students. The town is known for a lot of rich history and academic achievements, but the area is at times is missing a safe space where 21+ students can unwind from their rigorous workload and enjoy some fun in the sun among their peers. A group of UMass Amherst students saw that need and created Oktoberfest Massachusetts in 2015, a sanctioned event which sold out with over 1,500 attendees along with national artists, multiple stages, local artists, vendors, and more. The festival raised awareness for Breast Cancer and donated thousands of dollars to Rays of Hope at Baystate Medical Center.
In year two, Oktoberfest MA expanded in partnership with Samuel Adams hosting over 2,000 festival goers in Hadley and over 500 revelers in Boston. Each event featured multiple stages of concert production along with beer samplings, contests, games, music, and a Stein Hoisting Challenge which sent some very lucky winners on a FREE trip to Oktoberfest Munich.
While there is no Boston event scheduled in 2024, Oktoberfest Amherst celebrates its 9th annual event on Saturday October 19, 2024 with 2,000 party people expected to be in attendance. We hope to see you there!
Cheers!