Oktoberfest Massachusetts is a beer and music festival in Hadley, MA.

The event started near Amherst, MA where the majority of the local population are college students. The area is known for a lot of rich history and academic achievements, but is at times missing a safe and sanctioned space where 21+ students can unwind from their rigorous curriculum and enjoy a day outdoors among their peers. A group of UMass Amherst students saw that and created Oktoberfest Massachusetts in 2015 sold out over 1,500 attendees along with national artists, multiple stages, local artists, vendors, and more. The festival raised awareness for Breast Cancer and donated thousands to Rays of Hope at Baystate Medical Center.

In year two, Oktoberfest MA expanded in partnership with Samuel Adams hosting over 2,000 festival goers in Hadley and over 500 revelers in Boston. Each event featured multiple stages of concert production along with beer samplings, contests, games, music, and a Stein Hoisting Challenge which sent some very lucky winners on a FREE trip to Oktoberfest Munich.

While there is no Boston event scheduled in 2022; Oktoberfest Amherst celebrates its 7th annual event on Saturday October 22, 2022 with 3000+ attendees expected in attendance.

Oktoberfest Amherst 2023 is tentatively scheduled for Saturday October 14, 2023.

We hope to see you there!


Oktoberfest Massachusetts Info

Drinking and driving don’t mix, and therefore these is a no tolerance policy for driving to and from Oktoberfest MA. There will be a strictly enforced parking ban at Oktoberfest Amherst. Attendees are encouraged to arrive via Uber, Lyft, PVTA, Taxi, or via our shuttle service! For more info, read the FAQ below. 


Oktoberfest Amherst will take place at the outdoor Young Men’s Club located at 138 East St. Hadley, MA. The venues hosts two stages of live music along with multiple bars, beer, lawn games, food, vendors and more.


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Get involved 

Oktoberfest Massachusetts Info

We’d love for you to get involved with Oktoberfest Massachusetts! We’re constantly accepting applications for Ambassadors, Artists, Bands, DJ’s, Interns, Photographers, Stage Hands, Ticket Sales, Vendors, Videographers, Volunteers, and more! Positions available for Amherst, Boston, and beyond. Fill out the form and we’ll be in touch shortly: oktoberfestma.com/contact


Oktoberfest Massachusetts Info

How can my band or act perform at Oktoberfest? 
Apply here: oktoberfestma.com/contact

How can my brand or company be present at Oktoberfest?
Apply here: oktoberfestma.com/contact

How old do I have to be to attend Oktoberfest?

What’s the Stein Hoisting Competition?
Participants are challenged with holding a full Stein in their hand while keeping their arms straight out without bending their elbow. See it happen here: vimeo.com/66348151

Where are tickets being sold?
Tickets are on sale on our website via Eventbrite.

How should I travel to Oktoberfest?
We will be running round trip shuttles to and from the Young Men’s Club throughout the day for ticket holders only. More information will be sent to ticket holders via email.

What time should I arrive?
We recommend arriving no later than 2:30 PM, doors close at 3 PM.

When is the music scheduled?
All day! We will have two stages of music and a diverse lineup, set times will be posted once the event approaches at oktoberfestma.com/artists

Do you have a question that isn’t listed?
Ask us anytime here: oktoberfestma.com/contact